1.Mild formula will make the beard color look more natural and closer to the true color of the beard without any side effect, ammonia-free and non-stimulation. 2.Easy to operate for instant hair coloring, no need to blend with water, just squeeze the shampoo on dry beard and massage for a few minutes to spread out on beard. 3.Can be used for daily beard dying and beard care to give a darker shade of color with natural look and also strengthen and nourish your beard. 4.Recapture your beard within just about 5 minutes and color lasts up to few weeks, time saving and cost saving to keep the color and status of a man's beard at any time, no need to go to the hair salon frequently.