We are Jerome Russell Bblonde- the UK's No.1 Blonding Brand. Our hair products were developed by professionals, over 30 years ago, and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home. This Permanent Hair Dye gradually lifts your natural hair colour to create a gorgeous sun kissed look. This intensive heat activated, blonde hair dye lifts hair colour in 3+ applications, working best on pre-lightened or blonde hair. This hair bleach has added thermal protector and bond building technology, so hair will be left feeling nourished and conditioned whilst colouring, for vibrant and shiny hair - hair care. This Blonde hair dye Spray makes a perfect gift for anyone who wants easy dream blonde hair.