Joico Blonde Life Violet Shampoo 300ml - anti-yellow shampoo. Joico Blonde Life Violet Conditioner 250ml - anti-yellow conditioner. Follow with Blonde Life Violet Conditioner. Free of SLS / SLES sulfates, purple shampoo for perfect cool tones, which gently cleanses hair while neutralizing "brass", yellow tones and keeping blondes extraordinarily bright.
