Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks. Directions: It is recommended to wear protective gloves. Apply small amounts to clean, towel-dried hair using a brush. Distribute with a comb from roots to ends then leave it on for 15 minutes. Comb through once more then rinse thoroughly. Blow-dry to extend colour brilliance. .
This semi-permanent hair dye is ideal for those looking to maintain a vibrant purple hue for a day or two without commitment to a full bleaching or perm process.
