The L'Oreal Paris DOUBLE Excellence Cool Crème Permanent Hair Dye offers a radiant, at-home, salon-quality colouring experience. This expert formula boasts up to 100% grey coverage, keeping your locks free of unwanted gray for up to 8 weeks. It's enriched with Pro-Keratin to ensure extra-long lasting results and improve overall hair health. The cool, soothing formula also includes natural color enhancers for a vibrant, natural-looking shade. The 'Ultimate Ash Blond' color is a radiant, warm-tinted ash blonde that can be used to maintain or deepen existing color. With double the color intensity, it ensures a salon-like result every time. So, give your hair a lift, and experience the ultimate in cool hair color with L'Oreal Paris DOUBLE Excellence Cool Crème Permanent Hair Dye.