The L'Oreal Paris Preference Hair Dye, Long Lasting Brilliance, is a salon-inspired shade that adds a gorgeous, radiant glow to your hair. Achieve radiant results and enhance your natural beauty with this Luminous Permanent Rich Hair Colour. With its rich, long-lasting brilliance, you'll have salon-quality highlights all day long. Experience the soft, evenly distributed color that lasts up to 30 washes, leaving your hair looking and feeling healthy, full, and shiny - perfect for achieving the perfect beach day look. Perfect for all hair types, the Preference Hair Dye offers a soothing, relaxing experience that encourages hair growth and promotes a healthier scalp. Try it today and discover the radiant, salon-inspired difference in your hair.