Permanent Hair Colour with 100% grey coverage, in an easy to use, non-drip gel formula enriched with natural plant and seed oils and extracts to gently care for your hair and scalp, with no ammonia. Lighten your natural hair colour by up to two shades, go as dark as you like or simply cover greys - with over 40 shades ranging from Ebony Black to Light Dawn Blonde, all suitable for mixing, there is a unique colour for everyone!