The Percy & Reed Smoothing Blow Dry Cream is a unisex styling product designed to provide medium hold and smoothing/straightening effects for all hair types. With a formulation containing keratin, this 100ml cream is suitable for use on hair and has a period after opening of 12 months. Perfect for achieving sleek and polished hairstyles with ease, this blow dry cream is a must-have for those looking to add a finishing touch to their hair care routine.