The Provoke Touch Of Silver Brightening Purple Shampoo, a gentle yet powerful cleanser, is designed to neutralize the unwanted orange and yellow tones of your hair. This innovative product combines the magic of violet and blue pigments to bring in a fresh, cool silver tone. The shampoo is enriched with natural glycerine and vitamin E to protect your hair from damage and keep it moisturized throughout the day. Its sulfate-free and paraben-free formula ensures that your hair remains healthy and radiant. A quick squeeze, and you're ready to tackle your next beach day with confidence, knowing that your hair is in excellent condition.