Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO ICY Platinum effect Shampoo. Wet hair, Smooth through, leave on for 5 minutes, rinse and follow with Provoke Go Icy Platinum Effect Conditioner.
Provoke Touch of Silver Go Icy Shampoo is perfect for light to medium colored hair looking for an icy purple shampoo experience.
