Main Benefit Neutralises Brassiness & Brightens Hair. Achieve salon-fresh, brighter-looking blonde, silver, white, and grey hair withPRO:VOKE Touch Of Silver Brightening Purple Shampoo. Whether your hair is natural, coloured, highlighted, platinum blonde, silver, white, or grey, this advanced purple shampoo works from the very first wash to reveal cooler, brighter, and more radiant-looking results.
