The Shu Uemura Yubi Blonde Purple Blow Dry Heat Protection Serum is a luxurious hair treatment designed specifically for blonde hair. This 100ml serum is formulated with anti-yellow properties to help protect and nourish your hair while styling. The heat protection styling effect ensures that your hair remains sleek and healthy even with frequent use of styling tools. This genuine product from Shu Uemura will leave your blonde locks looking vibrant and protected from damage.