Go 2 shades lighter for an icy platinum look in just 1 wash with the Provoke GO:ICY Platinum effect Shampoo. This formula is also enriched with Keratin to deeply hydrate, leaving your hair beautifully healthy and shiny.
This product would be ideal for individuals seeking a high-quality hair care solution that offers an icy platinum effect with gentle sulfate-free cleansing to maintain a healthy and shiny appearance.
